About I Love Stockholm – your guide to the city's best experiences

Discover Sweden's capital

Welcome to Sweden's capital Stockholm!

As Gothenburgers, we actually have to admit that we really like the capital of Sweden, Stockholm. We are two sisters who live in Gothenburg and run the website I Love Stockholm. We started I Love Stockholm in the mid-2000s. We love visiting the capital of Sweden and we are a little jealous of some of the things that Stockholm has, such as their beautiful harbor, The Stockholm Royal Palace, The Royal Ship Vasa och, Old Town. There are several similarities between Gothenburg and Stockholm, but one thing that distinguishes them is that Stockholm borders freshwater and Gothenburg borders saltwater.

I Love Stockholm is an independent and inspiring guide for those who want to discover Stockholm in an easy, safe and informative way. We collect the city's best sights, experiences, activities and events – both for visitors and for Stockholmers who want to find new favorites.

Whether you're planning a weekend getaway, a longer visit, or just want to experience more of the city where you live, we'll help you find the right.

Our Mission

Our mission is to make it easier to experience Stockholm for real. Through guides, tips and booking options, we want to help you create memorable experiences – from classic attractions to lesser-known gems.

What you will find with us

Why choose I Love Stockholm?

Unlike global booking platforms, our content is locally anchored. We focus on quality, clarity and relevance – not mass supply. The goal is for you to quickly understand what is worth your time in Stockholm.

The content is updated continuously to reflect current events, seasons and trends in the city..

Behind the site

I Love Stockholm is run by Larsson Studio in Sweden AB (org.no 556693-9640), a Swedish company with a focus on digital guides and destination content.

For questions, collaborations or advertising, please contact us via email. Welcome with your inquiry to: [email protected]

Frequently asked questions

What is I Love Stockholm?

I Love Stockholm is a guide to attractions, experiences and activities in Stockholm, with inspiration and information for both tourists and locals.

Is the information current?

Yes, the content is constantly updated to show current tips, events and bookable experiences.

Is the information up to date?

Yes, the content is constantly updated to show current tips, events and bookable experiences.

Can I book experiences via the site?

Yes, on selected pages we link to bookable experiences via our partners.

Om oss i love stockholm

Editorial transparency

The content on I Love Stockholm is produced by an editorial team with knowledge of Stockholm. Our guides are based on our own research, local collaborations and continuous updates to ensure accurate and up-to-date information..

Articles and guides are updated regularly to reflect changes in events, opening hours and seasonal offers..

 

Frequently asked questions about I Love Stockholm

What sets I Love Stockholm apart from global booking platforms?

I Love Stockholm focuses on guides and editorial content with booking options only in Stockholm. Our goal is to help you understand what is worth experiencing in Stockholm – not just to list everything that is bookable.

Is I Love Stockholm a booking site?

Yes, I Love Stockholm is primarily a guide where you can book through our partners. We link to bookable experiences through partners when relevant, but we are also a guide with inspiration and information.

Who writes the content?

The content is produced by an editorial team with local knowledge of Stockholm and is updated continuously.

Is the information on the page reliable?

Yes, we strive to ensure that all information is accurate and up-to-date. Guides are reviewed regularly and adjusted when changes occur.

Is the site aimed at tourists or Stockholmers?

Both. I Love Stockholm is for visitors planning a trip and for Stockholmers who want to discover more of their city..

Commercial information

Some links on the website may be affiliate links, which means we may receive compensation if you book through them. This never affects our editorial content or recommendations.

Responsible publisher

I Love Stockholm is run byLarsson Studio in Sweden AB
Organization number: 556693-9640
Active in Sweden

Questions about bookings via our website I Love Stockholm
I Love Stockholm collaborates with various Partners/Suppliers with various activities in Stockholm. We are not a travel agency but sell flight tickets, hotels, activities, entertainment tickets through other actors. After booking and questions arise - first contact those responsible for the activity you have booked.

Also discover our guides to other Swedish cities such as Gothenburg.

Last updated: January 2026

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